Website
Glute Project
Website for a personal training studio in Matosinhos — dark, energetic and built to lead visitors to book their first visit.
The challenge
Glute Project is a personal training studio with 500 m² of space, its own team and a very active community. The website had to convey that energy from the very first screen and, above all, turn visits into bookings.
Our approach
A dark background, the brand’s orange as the only accent and condensed type at large scale, with the studio’s motto running across a training video at the top. From there, everything leads to a concrete step: services (PT Express, group classes, duo training, nutrition), team, gallery, Cross Games events and a “Book a visit” button always within reach.
Real member reviews appear directly on the site, and WhatsApp contact is one tap away. Everything in Portuguese and English.
The result
A fast website with personality that shows the studio as it is — demanding, close-knit and full of energy — and shortens the path from curiosity to the first workout.