Website · Branding
Mentor do Crédito
Brand and website for a credit broker that wanted the solidity of a bank without losing the closeness of someone who knows you by name.
The challenge
Mentor do Crédito lived on referrals but had no face online. The sector is dominated by cold language and promises of “unbeatable rates” — we wanted the opposite: clarity, honesty and the feeling of having someone on your side.
Our approach
We built the brand around one simple idea — a mentor, not a salesperson — and carried it into a website designed like a first conversation: it explains instead of pushing, answers real questions and leads to contact without endless forms.
The result
An identity that can stand next to a bank’s logo without looking smaller, and a website that turns visitors into booked calls.
